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HINKA is a simple visual tool that helps filter and prioritize projects. It helps you identify which projects should continue, which need to be reviewed, and which are better stopped.
  • 🟢 Green – Projects that are aligned with the vision, deliver results, and deserve further investment.
  • 🟡 Yellow – Projects with potential, but which require greater clarity, improvements, or new decisions in order to move forward.
  • 🔴 Red – Projects that consume time, energy, or resources without creating enough value and should be closed, or redesigned by developing someone for whom that project belongs among their own “green” priorities.
The purpose of HINKA is not to do more, but to focus on the right projects so that the “House on Earth” achieves the intended results.

Apply for a Strategic Transformation Coffee with Elida

Apply to Work with Elida

She works with a limited number of individuals, professionals, executives, and business owners who are ready to bring greater clarity and structure to their life, career, or business.

Elida works with a waiting list and provides coaching based on individual needs.

This application is the first step in understanding whether this approach is right for you and whether Elida is the right person to support you through this process.

During this strategic day, the goal is to identify where you are now, what is holding you back, what your real priorities are, and what structure needs to be built so you can move forward with greater clarity.

Before You Apply

This Commitment Is Not for Everyone

This Is for You If…

  • You are a business owner, executive, professional, or individual who feels that the time has come for greater clarity and structure.
  • You are facing a specific challenge in your life, career, or business that requires strategic thinking, not just temporary motivation.
  • You are ready to reflect honestly and put into practice what emerges from the process.
  • You want to create a clear framework not only for your work, but also for how you live, make decisions, and build your future.
  • You are looking for a long-term advantage and clearer direction, not a quick, superficial solution.

This Is Not for You If…

  • You are looking for someone simply to motivate you, rather than provide clarity and strategic guidance.
  • You are not ready to honestly articulate what is not working.
  • You want someone else to communicate decisions or carry out the implementation on your behalf.
  • You are not prepared to take substantial action on the strategies and recommendations you receive.
  • You are only looking for validation of decisions you have already made, rather than honest and objective guidance.

Commitment

What Working with Elida Really Includes

Working with Elida is neither traditional consulting nor general motivation. She does not make decisions on your behalf, live the process for you, or offer ready-made solutions without first understanding your context.

What she does goes deeper: she helps you clearly see where you are, what is holding you back, which patterns keep repeating, and where the most meaningful opportunities for change lie in your life, career, or business.

Her methodology is built on working with individuals, professionals, executives, and entrepreneurs who want to create greater clarity, structure, and long-term stability. Often, the greatest value of the first session is simply the ability to look at the situation from the outside, with greater objectivity and direction.

The engagement is built around your specific situation. Some people work with Elida for a defined, intensive period. Others keep her as an ongoing source of strategic support. The right format is determined after reviewing the application and having the initial conversation.

Diagnostic Clarity

A structured analysis of your life, career, or business to identify areas of uncertainty, stagnation, scattered energy, or lack of focus.
The goal is to identify the foundations based on your values and the priorities that require immediate attention.

Strategy, Not Just Tactics

Elida does not focus simply on small steps or general advice.
She helps you define the strategic moves that matter: what needs to change in the way you think, make decisions, organize your life, position yourself, or build your professional path.

A Broad, Outside Perspective

When you are deeply involved in your own situation, it can often be difficult to see things clearly.
Elida brings an external, structured, and honest perspective, helping you identify patterns, opportunities, and solutions you may not have recognized on your own.

Accountability Structure

Clarity has no value unless it is turned into action.
Elida helps you build an accountability structure that keeps you focused on the decisions, priorities, and steps that need to be implemented. Execution remains in your hands; she provides the strategic clarity and framework that keep the process aligned and connected.

From Application to Your Coffee Meeting with Elida

What Happens After You Apply

Application Review

Within 3–4 business days
After you submit the application, Elida reviews the information you have shared about your situation, challenges, goals, and the reason you are seeking clarity or strategic direction. The goal is not to accept everyone, but to understand whether you are at a point where this work can genuinely help you. You will receive a response within 3–5 business days.

Initial Conversation at Coffee with Elida

A structured and honest conversation
If your application moves to the next stage, you will be invited to a Coffee with Elida meeting. This is not a sales meeting. It is a calm, human, and strategic conversation where we discuss the information you shared in your application, better understand your situation, and explore whether it makes sense to continue working together. Everything shared during this conversation is treated with confidentiality and respect.

Engagement Proposal

Tailored to your situation
After the Coffee with Elida conversation, if both sides feel there is a good fit, Elida proposes a way of working tailored to your needs, goals, and the stage you are currently in. This may take the form of an intensive strategy day, a short transformation process, or a longer-term collaboration focused on strategic guidance and support.

First Session

The work begins
In the first session, we begin by bringing clarity to your key priorities, the decisions that need to be made, and the concrete steps you need to take. The goal is for you to leave with clearer direction, a prioritized action plan, and a structure that helps you move forward with greater awareness and accountability.

Client Results

What Clients Say About Working with Elida